A clothing brand built in public, with quality, honesty and long term thinking at its core.
QUALITY FIRST
Prototype Collection 001 is coming
We believe good clothing starts long before the first stitch. Every fabric, finish and detail is chosen with care because we're not interested in clothes that last a season. We're trying to make clothes you'll still reach for years from now
CUSTOMER BEFORE PROFIT
We're building the kind of company we'd want to buy from ourselves. That means honest communication, fair pricing and putting long-term trust ahead of short-term sales. We'd rather earn loyal customers than make a quick profit.
BUILT IN PUBLIC
You're not arriving at the finished product; you're joining the journey. There will be design decisions, supplier visits, mistakes, lessons and milestones. We'll share the process of building Ember Ash, one step at a time.
Privacy Notice
Privacy NoticeLast updated: 23 August 2026Ember Ash respects your privacy and aims to be clear about how your personal information is used.This Privacy Notice applies to the Ember Ash website and Founding List.Who we areEmber Ash is responsible for the personal information collected through this website.Contact: [email protected]If Ember Ash is not yet operating through a registered company, the individual currently operating Ember Ash is the data controller. This notice will be updated with the company's legal name, registered details and contact information when these are available.What information we collectIf you join the Ember Ash Founding List, we collect:* your email address;
* your marketing consent;
* information associated with your signup, such as the date and source of your subscription.Our website provider may also process limited technical information needed to operate and secure the website, such as your IP address, browser or device information and access logs.We do not currently ask you to provide payment information or other information through this landing page.Why we use your informationIf you choose to join the Founding List, we use your email address to send you Ember Ash news, updates, behind-the-scenes information and early-access communications relating to our products and launches.Our lawful basis for sending these emails is your consent.Joining the Founding List is optional.You can withdraw your consent at any time by using the unsubscribe link included in our emails.Who we share your information withWe use trusted service providers to operate the website and manage the Founding List.These currently include:Carrd — used to host and operate the Ember Ash website and signup form.MailerLite— used to securely manage our subscriber list and send email communications.These providers process personal information on our behalf where necessary to provide their services.We do not sell your personal information to third parties.International data transfersSome of the technology providers we use may process or store information outside the United Kingdom.Where personal information is transferred internationally, appropriate safeguards are used where required by data-protection law.How long we keep your informationWe will normally keep your Founding List information while you remain subscribed.If you unsubscribe, we will stop sending you marketing emails. We may retain limited information where necessary to record that you have unsubscribed and ensure that we respect your request.We will not keep personal information for longer than reasonably necessary.Your rightsDepending on the circumstances, you have rights over your personal information, including the right to:* ask for a copy of the information we hold about you;
* ask us to correct inaccurate information;
* ask us to delete your information;
* ask us to restrict how your information is used;
* receive certain information in a portable format; and
* withdraw your consent at any time.To exercise any of these rights, contact us using the email address shown above.ComplaintsIf you have concerns about how we use your personal information, please contact us first so we have an opportunity to resolve the issue.You also have the right to raise a complaint with the Information Commissioner's Office (ICO), the UK's data-protection regulator.Changes to this noticeWe may update this Privacy Notice as Ember Ash develops, particularly when the business is formally registered, additional website services are introduced or we begin selling products online.The latest version will always be available on this website.
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